Living Life at Home

"Living Life at Home
LG and the Principles of Design
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"Globally, the world at large is adapting to a new reality, one where the concept of “home” sits right in the spotlight. Over the past months, as more people were forced to shelter in place, reports in the media have shown that more people are investing in “pandecorating” — essentially making improvements to their homes in an effort to make them more comfortable, convenient, and connected to facilitate day-to-day life. This has brought to light the importance of one’s surroundings in such a situation and how they can impact one’s overall quality of life.

For the designers and engineers at LG, this perception of home as a haven has always been the core of their product development strategy. For decades, the company has been unwavering in its efforts to push the limits of creative design to bring this notion of harmony together, and this can be seen rather clearly in their growing lineup of products, including televisions, smartphones, computer equipment, home appliances, among others. Adaptability, connectedness and convenience dominate, with a lineup that attempts to address every aspect of one’s workflow and routine"
https://www.lg.com/levant_en